Stonehard PREMIER: Today’s Market of New-Build Properties and Projects Demands Proven Companies

The founder of LUXIMMO GROUP, Nicola Stoyanov, gave an interview in the new special issue of Forbes (Bulgaria) called Forbes Real Estate & Investments. The article featuring our founder and owner is titled: “Stonehard PREMIER: Today’s Market of New-Build Properties and Projects Demands Proven Companies.”

In the interview, Stoyanov explains why the new-build property market in Bulgaria today is no longer driven by the lowest price, but by the value of the project - a deeply thought-out concept, high quality of materials and finishes, an impeccable developer reputation, and ultimately long-term investment security. Clients today are far more informed and carefully choose which developer they buy off-plan properties from, naturally separating proven construction companies from the rest. That is precisely why we created Stonehard PREMIER - a platform that selects and presents only valuable projects from reputable property developers, protecting the interests of both Buyers and Developers. We believe the role of leading real estate agencies is no longer simply to advertise and sell properties, but to take responsibility for the client’s choice by providing verified offers from trusted builders. As consultants, we must act as a quality filter and a partner in the decision-making process, not merely a transaction intermediary.

For developers themselves, Stonehard PREMIER provides proper positioning, credibility, and access to a qualified audience beyond the standard promotion of their new projects. We select our partners with a long-term cooperation vision and work together on project concept development, marketing strategy, pricing, and market positioning so that projects gain genuine intrinsic value and meaningful advantages rather than becoming another mass-market product at a low selling price.

Today the new-build property market in Bulgaria is entering a more mature phase - less speculation, real value, and higher professionalism. This is a positive change because it leads to a better living environment, more sustainable investments for clients, and greater recognition of the efforts of established companies in the new-build property industry.

The full interview with Nicola Stoyanov in Forbes Real Estate & Investments (02.2026) can be read by following this link.